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New to investing

Investing is one of the most effective ways of increasing wealth over the long term. It involves carefully selecting assets with the aim of growing your money to reach your investment goals. Contributing to financial security and providing more flexible lifestyle choices, investing is an important discipline that should be started as early as possible.

In the current inflationary environment, investing has become even more important. Many workers are set to retire on lower incomes than those of previous generations and the default investment alternative of keeping money in the bank risks eroding the value of cash savings.

In the long run, it’s not just how much money you make that will determine your future prosperity. It’s how much of that money you put to work by saving it and investing it.
Peter Lynch
Investor, mutual fund manager,
and philanthropist


Investment goals

Setting financial goals for investors allows them to focus on decisions that will contribute to their overall objectives, rather than monitoring the outcomes for a range of individual investments. Just like goal setting in life, it can help individuals focus their behaviour and remain motivated.


Asset classes explained

Groupings of investments that have similar financial characteristics, each asset class carries its own set of risks and rewards. Investors’ investment goals, like their personal circumstances, differ and so asset class weightings vary.


Understanding risk

For investors, risk represents the chance that a particular outcome or financial gain differs from its expected return, however, it’s important to recognise that risk is an inherent part of investing and that there are different types of financial risk.


What is a fund

A fund is a type of investment that enables multiple investors to collectively purchase securities, whilst retaining ownership and control of their shares. Similar to a listed company, a fund is owned collectively by its shareholders, with an investment objective and policy dictating what the fund manager purchases.


Starter Guide
to investing

When you’re new to investing, getting started can seem like an uphill struggle. That’s why we decided to create a starter pack to help demystify the process and provide an introduction to the basics.


Our latest insights

Access a range of articles, podcasts, videos and useful materials from our expert team at AXA IM Select and our leading, global fund group partners. You will find information on a variety of topics such as financial markets, multi-manager investing, macroeconomics, responsible investing and ESG and themes such as megatrends to help keep you up to speed on the latest news and views.

Unpacking the E, the S and the G

Article | ESG | 21/05/2024

Environmental, Social, and Governance (ESG) factors are the three pillars of sustainable investing. But how are investors prioritising these factors? Our most recent study sheds light on this question, revealing some surprising insights into investor preferences.

Investor knowledge gap

Article | ESG | 21/05/2024

Aligning investments with their personal values and ethical principles is an ongoing consideration for many investors. However, navigating the complex landscape of Environmental, Social, and Governance (ESG) investing can be challenging.

Investment priorities: the role of ESG

Article | ESG | 21/05/2024

Individual investors are faced with a multitude of factors to consider, when choosing with whom and how to invest. These include assessing the potential investment providers, as well as the specific product features they see as important.

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